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KidScreen Retail: Top-Selling Toys November 1997

RANKED BY DOLLAR SALES (not including video games)...
February 1, 1998

RANKED BY DOLLAR SALES (not including video games)

Current RankLast MonthDescription ManufacturerAverage Price (US$)
12Tamagotchi Virtual Pet AssortedBandai America$13.59
25Sesame Street Tickle Me ElmoTyco Preschool$28.33
31Holiday Barbie `97Mattel$32.43
44Giga Pets AssortedTiger Electronics$9.89
53Nano Virtual Pet AssortedPlaymates Toys$14.57
67Sesame Street Sing & Snore ErnieTyco Preschool$27.72
76Jeep WranglerFisher-Price$184.16
88Barbie Sun Jammer 4 x 4Fisher-Price$220.59
9*Laser Challenge – Team Force SetToymax$33.86
10*Barbie and GingerMattel$28.61

RANKED BY UNIT SALES (not including video games)

Current RankLast MonthDescription ManufacturerAverage Price (US$)
12Hot Wheels VehiclesMattel$0.90
21Hot Wheels Assorted AMattel$0.80
33Hot Wheels Assorted BMattel$0.82
47Tamagotchi Virtual Pet Assorted Bandai America$13.59
55Giga Pets AssortedTiger Electronics$9.89
6*Flower Fun BarbieMattel$4.41
7*The Lost World: Jurassic Park Figure/Dinosaur Assorted Hasbro Toy Group$5.62
84Hot Wheels 5-Car Gift Packs AssortedMattel$4.76
9*Star Wars Assorted Figures IHasbro Toy Group$4.82
108Nano Virtual Pet AssortedPlaymates Toys$14.57

*not in top 10 list last month

Source: The NPD Group’s Toy Retail Sales Tracking Service (TRSTS), 516-625-2294

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