Top-Selling Toys October 1997

RANKED BY DOLLAR SALES (not including video games)...
January 1, 1998

RANKED BY DOLLAR SALES (not including video games)

Current RankLast MonthDescriptionManufacturerAverage Price (US$)
11Holiday Barbie `97Mattel$33.41
22Tamagotchi Virtual Pet AssortedBandai America$14.95
34Nano Virtual Pet AssortedPlaymates Toys$14.90
45Giga Pets AssortedTiger Electronics$10.08
53Sesame Street Tickle Me ElmoTyco Preschool$28.91
67Jeep WranglerFisher-Price$185.08
7*Sesame Street Sing & Snore ErnieTyco Preschool$27.95
89Barbie Sun Jammer 4 x 4Fisher-Price$213.05
9*Kawasaki Ninja ATVFisher-Price$179.25
10*Barbie and GoldieMattel$28.65

RANKED BY UNIT SALES (not including video games)

12Hot Wheels Assorted AMattel$0.81
21Hot Wheels VehiclesMattel$0.90
33Hot Wheels Assorted BMattel$0.82
4*Hot Wheels 5-Car Gift Packs AssortedMattel$3.54
59Giga Pets AssortedTiger Electronics$10.08
65Star Wars Assorted Figures IIHasbro Toy Group$4.83
77Tamagotchi Virtual Pet Assorted Bandai America$14.95
8*Nano Virtual Pet AssortedPlaymates Toys$14.90
9*Superstring IE. Davis Inc.$2.34
10*Star Wars Galactic Figures AssortedHasbro Toy Group$4.84

*not in top 10 list last month

Source: The NPD Group’s Toy Retail Sales Tracking Service (TRSTS), 516-625-2294

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