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Featured event: Worldwide Licensing Exposition

The sixth annual Worldwide Licensing Exposition takes place March 17 to 19 in Munich, Germany, at the Munich Park Hilton Hotel....
January 1, 1998

The sixth annual Worldwide Licensing Exposition takes place March 17 to 19 in Munich, Germany, at the Munich Park Hilton Hotel.

The World Licensing Exposition will feature approximately 60 exhibitors from around the world, representing licensors, licensees and licensing agencies. Among the exhibits will be licensed properties and products concerning all types of licenses: character, television, movies, entertainment, sports, design, fashion, brand, art and events.

Last year, 2,200 attendees visited 55 exhibits.

This is the first time the exposition will be held in Germany. The five previous events were held in London, England.

The event will feature daily seminars focusing on the history and mechanisms of merchandising, the legal aspects of dealing with licenses and examples of successful merchandising programs.

Some confirmed exhibitors include Coca-Cola, Saban Entertainment, United Media and Warner Bros. Consumer Products from the U.S., Ellipse Licensing, Bavaria Sonor and EM.TV & Merchandising from Germany, and 3D Licensing from England.

For more information, call (212) 575-4510 or fax (212) 575-4521.

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