News

The Mermaid/Anastasia box-office race

The industry definitely took notice when Disney announced that the re-release of The Little Mermaid would coincide with Fox Feature Animation's first foray onto the big screen with Anastasia. Even though the mermaid broke out of the starting gate early, it...
January 1, 1998

The industry definitely took notice when Disney announced that the re-release of The Little Mermaid would coincide with Fox Feature Animation’s first foray onto the big screen with Anastasia. Even though the mermaid broke out of the starting gate early, it looks like Anastasia won the both the box-office and the promotional races.

Box-Office GrossWeekend Ranking
WEEK ONE, ending 11/16
Anastasia (not released)--
The Little MermaidUS$10.2 million#2
WEEK TWO, ending 11/23
AnastasiaUS$15 million#2
The Little MermaidUS$5.8 million#5
WEEK THREE, ending 11/30
AnastasiaUS$13.9 million#3
The Little MermaidUS$3.6 million#8

Anastasia Total, ending 11/30:
US$28.9 million

The Little Mermaid Total, ending 11/30:
US$19.6 million

Anastasia Promotional Partners
Burger King
Hershey’s
Dole Foods
Galoob
Chesebrough-Pond’s

The Little Mermaid Promotional Partners
McDonald’s
Idaho Potatoes

About The Author

Menu

Brand Menu