The industry definitely took notice when Disney announced that the re-release of The Little Mermaid would coincide with Fox Feature Animation’s first foray onto the big screen with Anastasia. Even though the mermaid broke out of the starting gate early, it looks like Anastasia won the both the box-office and the promotional races.
| Box-Office Gross | Weekend Ranking | |
| WEEK ONE, ending 11/16 | ||
| Anastasia (not released) | - | - |
| The Little Mermaid | US$10.2 million | #2 |
| WEEK TWO, ending 11/23 | ||
| Anastasia | US$15 million | #2 |
| The Little Mermaid | US$5.8 million | #5 |
| WEEK THREE, ending 11/30 | ||
| Anastasia | US$13.9 million | #3 |
| The Little Mermaid | US$3.6 million | #8 |
Anastasia Total, ending 11/30:
US$28.9 million
The Little Mermaid Total, ending 11/30:
US$19.6 million
Anastasia Promotional Partners
Burger King
Hershey’s
Dole Foods
Galoob
Chesebrough-Pond’s
The Little Mermaid Promotional Partners
McDonald’s
Idaho Potatoes
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