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Top-Selling Toys September 1997

RANKED BY DOLLAR SALES (not including video games)Current RankLast MonthDescription ManufacturerAverage Price (US$)12Holiday Barbie '97Mattel$32.7021Tamagotchi Virtual Pet AssortedBandai America$15.0733Sesame Street Tickle Me ElmoTyco Preschool$27.444*Nano Virtual Pet AssortedPlaymates Toys$14.8658Giga Pets AssortedTiger Electronics$10.176*Sesame Street Tickle Me Elmo 11' AssortedTyco Preschool$14.317*Jeep WranglerFisher-Price$193.388*Star Wars Assorted...
December 1, 1997

RANKED BY DOLLAR SALES (not including video games)
Current RankLast MonthDescription ManufacturerAverage Price (US$)
12Holiday Barbie Ô97Mattel$32.70
21Tamagotchi Virtual Pet AssortedBandai America$15.07
33Sesame Street Tickle Me ElmoTyco Preschool$27.44
4*Nano Virtual Pet AssortedPlaymates Toys$14.86
58Giga Pets AssortedTiger Electronics$10.17
6*Sesame Street Tickle Me Elmo 11Ó AssortedTyco Preschool$14.31
7*Jeep WranglerFisher-Price$193.38
8*Star Wars Assorted Figures IIHasbro Toy Group$4.82
9*Barbie Sun Jammer 4 x 4Fisher-Price$230.11
109Star Wars Assorted Figures IHasbro Toy Group$4.82
RANKED BY UNIT SALES (not including video games)
13Hot Wheels VehiclesMattel$0.91
27Hot Wheels Assorted AMattel$0.81
3*Hot Wheels Assorted BMattel$0.82
41Crayola Crayons (24)Binney & Smith$0.94
5*Star Wars Assorted Figures IIHasbro Toy Group$4.82
6*Star Wars Assorted Figures IHasbro Toy Group$4.82
7*Tamagotchi Virtual Pet Assorted Bandai America$15.07
8*Holiday Barbie Ô97Mattel$32.70
9*Giga Pets AssortedTiger Electronics$10.17
10*NASCAR 1:64 Scale Stock Car AssortedRacing Champions$1.94

*not in top 10 list last month

Source: The NPD Group’s Toy Retail Sales Tracking Service (TRSTS), 516-625-2294

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