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News Brief: Sesame Street rolls into China

Children's Television Workshop (CTW) has named Roly International Holdings as its exclusive licensee of Zhima Jie apparel and apparel accessories for China, Hong Kong and Taiwan. Zhima Jie, the Chinese version of Sesame Street, is a joint production between Shanghai Television...
December 1, 1997

Children’s Television Workshop (CTW) has named Roly International Holdings as its exclusive licensee of Zhima Jie apparel and apparel accessories for China, Hong Kong and Taiwan. Zhima Jie, the Chinese version of Sesame Street, is a joint production between Shanghai Television and CTW. Roly will design, manufacture and distribute apparel for infants, toddlers and young children, as well as apparel accessories, such as caps, bags, belts, shoes and socks. The apparel will debut in Zhima Jie outlets, established and operated by Roly, in Shanghai and later throughout China, Hong Kong and Taiwan.

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