News Briefs

*The King and I and Playmates...
November 1, 1997

*The King and I and Playmates

Playmates Toys has signed on as the master toy licensee for the animated feature The King and I. The agreement gives Playmates the rights to create a wide range of toys, including dolls, figures, playsets and accessories. The film is produced by Morgan Creek Productions and distributed by Warner Bros. in the U.S. and Morgan Creek internationally.

*New licensing program for Warner Bros.

Warner Bros. Consumer Products has launched a new Looney Tunes licensing program: Baby Looney Tunes Classic Collection. The program, designed for the upmarket retailer, features the characters in softer, pastel-based colors. PLAY*BY*PLAY Toys & Novelties is the master toy licensee.

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