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KidScreen Retail: News Brief: Extreme Dinosaurs roam aisles

Extreme Dinosaurs are stomping into retail stores this month. Following the April release of a toy line by Mattel, Anchor Bay Entertainment is bringing out two home videos based on the series from Bohbot Entertainment. Out of Time and Ick-Thysaurus are...
October 1, 1997

Extreme Dinosaurs are stomping into retail stores this month. Following the April release of a toy line by Mattel, Anchor Bay Entertainment is bringing out two home videos based on the series from Bohbot Entertainment. Out of Time and Ick-Thysaurus are launching on a nationwide basis at Blockbuster and Kmart. Throughout October, the videos will be cross-promoted with the toys through a US$5 mail-in rebate. Kmart will also support the titles in its in-store circular for the month of November. Apparel from Creative Mills and H.H. Cutler Company, including sets, coordinates and T-shirts, is also rolling out at Wal-Mart, Kmart, Target, Ames, Bradlees, Kids `R’ Us and other outlets. Bohbot is looking to support the series with additional promotions with retailers and other partners in spring 1998.

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