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News Brief: HarperCollins and Golden Books join Anastasia team

HarperCollins Children's Books and Golden Books Family Entertainment have both signed on with Twentieth Century Fox Licensing and Merchandising to publish children's books tied in to Fox's upcoming feature-length animated film, Anastasia....
October 1, 1997

HarperCollins Children’s Books and Golden Books Family Entertainment have both signed on with Twentieth Century Fox Licensing and Merchandising to publish children’s books tied in to Fox’s upcoming feature-length animated film, Anastasia.

The HarperCollins publishing program includes 12 titles, aimed at kids age three to 12, featuring mid-range and high-end picture books, as well as a musical diary, a storybook with a necklace and a paperback novelization, for an expected combined first printing of 1.5 million units.

Golden Books’ Anastasia collection will feature storybooks, sound books, coloring and activity books, easy-to-read movie storybooks and educational workbooks. The lineup will include Golden Books’ newest formats, such as Extra Smart Pages, which provide ‘in-the-pages’ sound technology, and Read & Wear, which offer movie character images on a clip kids can wear.

The publishing companies will coordinate their promotional retailing efforts, such as joint point-of-purchase materials and an in-store party kit.

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