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News Brief: Extreme Dinosaurs roam into licensed territory

Characters from Bohbot Entertainment's Extreme Dinosaurs are set to leave their mark on everything from footwear to freeze pops when the animated series premieres across the U.S. this fall....
August 1, 1997

Characters from Bohbot Entertainment’s Extreme Dinosaurs are set to leave their mark on everything from footwear to freeze pops when the animated series premieres across the U.S. this fall.

The new 52-episode show is part of the company’s Amazin’ Adventures and BKN blocks of kids programming.

Mattel, Hallmark, Fruit of the Loom and Anchor Bay Entertainment are among the 22 licensees that have signed on. Products include home videos, action figures, Halloween costumes, acrylic dinnerware, clothing and bedding.

The September launch of Extreme Dinosaurs is being promoted through a U.S.-wide advertising campaign that includes a national ‘View & Win’ promotion in October. Winners will receive action figures and other licensed products as prizes.

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