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News Brief: Toons hit the slopes

Bugs Bunny, Sylvester, Wile E. Coyote, Superman and Wonder Woman, among others, will be hitting the slopes this winter. Jaysport International has inked a deal with Warner Bros. Consumer Products to acquire the right to use the classic cartoon characters on...
August 1, 1997

Bugs Bunny, Sylvester, Wile E. Coyote, Superman and Wonder Woman, among others, will be hitting the slopes this winter. Jaysport International has inked a deal with Warner Bros. Consumer Products to acquire the right to use the classic cartoon characters on its children’s and adults’ snowboards. The Slope, Range and Mountain series sporting the Warner Bros. animated characters will retail between US$229 and US$289, and will be available from catalogues and from sporting-goods, specialty and department stores.

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