Sony Wonder and Children’s Television Workshop have joined forces for the release of the first ever Sesame Street Halloween home video release. Elmo says BOO! (US$12.98), as well as a new book and tape package, Who’s Afraid of Elmo (US$6.98), and a title starring Ernie, 1 2 3 Count With Me (US$12.98), will be available in stores on July 8.
All three titles will be supported with a multimillion-dollar television advertising campaign by Sony Wonder. An ‘Elmo and Friends Value Booklet,’ which includes more than US$90 off a variety of Sesame Street licensed product will be inserted in all three titles. Sesame Street Halloween costumes from Disguise Inc. will include US$1.00 off any Sony Wonder/Sesame Street audio or video title.