Nickelodeon and Computer Curriculum Corporation (CCC), a provider of educational software and services to the school market, have combined their expertise in kids entertainment and education to create an innovative kids survey, on the World Wide Web, called Vox Poll.
Vox Poll, launched in late February, will gather kids’ opinions on such social issues as the environment, kids cultural trends, pop culture, politics and the Internet itself. CCC will combine Vox Poll with several educational activities on its Web site, CCCnet (www.cccnet.com). The survey will be conducted quarterly.
Vox Poll will be a component of a broader program area on CCCnet, called In Vox, which helps to teach media literacy skills to students and instructors. The In Vox site is a free educational tool for teachers to use in the classroom, as well as a way for students to express themselves. The site incorporates interactive, educational aspects of the Internet, including student communication via e-mail, student-published work, interactive games and Web-based research.
Nickelodeon will use the student opinions gathered through the Vox Poll as input for developing kids entertainment and educational programming. In addition, Nickelodeon will make the poll’s results public through its quarterly newsletter and other opportunities.
Vox Poll is a vehicle for Nickelodeon to reach kids in a way the network has always sought. Through it, Nickelodeon will be able to reach kids with computers at home, along with the millions of kids using computers in schools, and give them a voice on their programming choices.
In Vox Poll, Nickelodeon and CCC, both Viacom companies, are capitalizing on their mutual focus on kids and respective specialties in TV programming and educational technology.