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News Brief: Life begins with Looney Tunes

Warner Bros. Consumer Products and Hospital Marketing Inc. (HMI) have teamed up for a licensing campaign that presents parents of newborns with a Baby Looney Tunes gift set. The package consists of a newborn baby shirt featuring the Baby Looney Tunes...
May 1, 1997

Warner Bros. Consumer Products and Hospital Marketing Inc. (HMI) have teamed up for a licensing campaign that presents parents of newborns with a Baby Looney Tunes gift set. The package consists of a newborn baby shirt featuring the Baby Looney Tunes characters and an imprint of the HMI slogan ‘Life Begins,’ followed by the appropriate hospital’s name. A matching birth certificate, featuring the characters and signed by the hospital administrator and nurse manager, is also presented. ‘This unique agreement introduces children at birth to our lovable characters and strengthens our brand to parents and a new generation of children,’ says Karen Weiss, vice president of apparel licensing for Warner Bros. Consumer Products, in a release.

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