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Toy Industry Advertising Expenditures (US$)

1993 1994 1995...
February 1, 1997

1993 1994 1995

Spot TV $267,728,200 $261,132,300 $231,087,800

Network TV 220,508,000 241,601,300 219,015,500

Cable TV 128,620,900 142,513,800 157,133,500

Syndicated TV 117,175,400 190,895,800 194,141,500

Magazines 51,973,700 57,530,400 83,378,700

Newspapers (including Sunday magazines) 3,002,900 6,045,800 6,445,400

Outdoor 92,100 130,000 83,300

Network Radio 18,200 377,600 953,000

National Spot Radio 1,250,900 2,035,500 4,431,600

Total $790,370,300 $902,262,500 $896,670,300

SOURCE: Competitive Media Reporting and Publishers Information Bureau

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