People in new jobs: Peter Dang, Executive Vice President of Worldwide Merchandising, Licensing and Consumer Products for Sony Signatures’ Film and Television Divisions

Career at a Glance...
February 1, 1997

Career at a Glance

-Worked as brand director at the Coors Brewing Co. from 1981 to 1984. Helped in the expansion of the Coors brand into the western U.S. and the East Coast.

-In 1984, joined Mattel Toys, where he held several positions, including senior director of marketing, Barbie consumer products; director of marketing large dolls, small dolls and plush; and director of retail merchandising.

-In 1991, moved to Bandai America as senior vice president of sales, marketing and product development, and developed a toy line strategy that supported the launch of Mighty Morphin Power Rangers.

-Climbed on board with Saban in 1994 as president of the Children’s Entertainment Group, and was responsible for the daily operation and integration of all children’s divisions, including program development, production, marketing and consumer products.

The New Job

-Named executive vice president of worldwide merchandising, licensing and consumer products for Sony Signatures’ film and television divisions, where he will oversee the studio’s worldwide licensing operations.

The Challenge

‘The challenge is to solidify Sony Pictures Entertainment, in both television and film, as a major player in the consumer products area. . . . Our new animation studio and kids television areas are growing at Sony, so I think I’m coming in at a good time. My primary responsibility is to keep on trucking in that area and make sure that we have strong marketing programs that support these areas from a licensing standpoint . . . because licensees and retailers are a whole lot more sophisticated these days. They are looking for marketing muscle.’

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