People in new jobs: Helen Isaacson, Executive Vice President, Worldwide Licensing, Marvel Comics Group

Career at a Glance...
February 1, 1997

Career at a Glance

-Received a bachelor of arts in special education from Queen’s College in New York and a master’s degree in elementary education from Adelphi University, also in New York.

-Joined The Beanstalk Group, a multimedia licensing agency, as vice president and developed and implemented marketing strategies for business outside the U.S. and Canada.

-Appointed vice president of international operations of Hamilton Projects, the licensing arm of Hanna-Barbera and a subsidiary of Great American Communications, former owner of Hanna-Barbera Productions.

-Most recently, Isaacson was senior vice president and general manager of international licensing and merchandising at Turner Home Entertainment.

The New Job

- Appointed executive vice president, worldwide licensing at Marvel Comics Group, where she will oversee licensing, merchandising, advertising sales and creative services globally for Marvel Comics Group and parent company Marvel Entertainment Group. She is also responsible for the company’s in-house team in the United States and for agents around the world.

The Challenge

‘The challenge is to take crown jewels in the licensing business and reintroduce them to a new generation of consumers in a way that is relevant to their current lifestyles. . . . We we will be delivering our properties in a number of ways, so that the core delivery system is not just comic books. It will be television, film, consumer products, theme parks and restaurants, anything that is an aspect of entertainment.’

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