Fox Kids Network has a new logo and slogan, which it unveiled last month at a meeting with affiliates.
The new logo (see above) was designed to have more ‘attitude’ and to appeal to slightly older kids. The old logo ‘was kind of a work in progress. It probably skewed a little young for us. It was an introduction until we could get where we needed to be,’ says Susan Frank, executive vice president, marketing and promotions for Fox Kids Network Worldwide.
The new slogan, ‘Fox Kids Rox Kids,’ has been put to music and will be played on the network and on the weekly radio show Fox Kids Countdown.