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Special Report ­ NATPE: Mr. Men travels to the U.S.

Mr. Happy, one of the Mr. Men characters, has a good reason to smile thanks to a syndication deal to bring the show to the U.S. next fall. Summit Media Group has acquired the exclusive rights to sell 40 half-hour episodes...
January 1, 1997

Mr. Happy, one of the Mr. Men characters, has a good reason to smile thanks to a syndication deal to bring the show to the U.S. next fall. Summit Media Group has acquired the exclusive rights to sell 40 half-hour episodes of Mr. Men for syndication in the U.S. The agreement marks the first venture for the show into the U.S.

The Mr. Men characters, including Mr. Bump and Little Miss Chatterbox, are the work of British author and illustrator Roger Hargreaves, who created a book series 25 years ago. The books have sold more than 100 million copies worldwide and licensed clothing, toys, multimedia products and other categories have been released in the U.K., France, Australia and Japan, as well as in the U.S. and other European countries to a limited extent.

As for the appearance of the Mr. Men characters on television, the Mr. Men series has previously been available in 104 x five-minute episodes and currently airs on Nickelodeon in the U.K. The program is co-produced by Marina Productions and Mr. Films.

Summit Media Group will create a strong presence for Mr. Men at NATPE, and is looking to sell the show for a fall launch. Paris-based distribution company Marathon International will also be taking the show to NATPE.

Also on Marathon International’s children’s programming slate at NATPE will be Enigma, a 26 x 26-minute animated show by Millésime Productions and M6 about a shy schoolgirl whose alter ego is a superheroine called Enigma; Kassai and Leuk, a 26 x 26-minute series by Marathon and Les Films de l’Horizon for France 2 and Canal J about the adventures of a child-lion named Kassai in Africa; and It’s a Wonderful Day!, a children’s documentary by Zoom-Zoom Productions and France 3 consisting of 13 x 26-minute or 13 x 13-minute episodes that highlight 13 traditional celebrations from around the world from the perspective of children native to the regions.

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