‘Buy A Pair Save A Pair’ is the name of a Barney promotion slated for the first quarter of this year. Consumers who buy the latest video release, Barney’s Sense-Sational Day, together with the new audio release Barney’s Run, Jump, Skip and Sing will save US$2 when they redeem instant-savings coupons attached to the video packages. Suggested retail prices are US$14.95 for the video, US$9.98 for the cassette and US$14.98 for the CD.
The promotion will be supported by in-store signage directing consumers toward the multiproduct displays, which will appear in three different versions.
The toddler’s audio title is the first release by Lyrick Studios’ new in-house audio division. Previous Barney musical offerings were distributed by EMI Records. Says Lyrick CEO Tim Clott, ‘Creating a music label is a natural step in the expansion of Lyrick Studios.’