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Special Report ­ MIP’ Asia: ASIA BECKONS: Producers and distributors from around the world are bringing children’s programs to MIP’ Asia

Our MIP' Asia report looks at how entertainment companies are marketing their children's products to the Asian market. The Asian community represents a huge marketing opportunity, but it is also very diversified and complicated, and as many programming and licensing executives...
December 1, 1996

Our MIP’ Asia report looks at how entertainment companies are marketing their children’s products to the Asian market. The Asian community represents a huge marketing opportunity, but it is also very diversified and complicated, and as many programming and licensing executives have learned, selling to Asian consumers requires carefully tailored approaches.

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