News Briefs

- From zero to two with CTW...
December 1, 1996

- From zero to two with CTW

Children’s Television Workshop (CTW) Product Group has launched a new product line targeted at parents of newborns. The line, called Sesame Street From Zero to Two, is CTW’s first full-scale, multi-media effort targeted at this group. Ten licensees with over 100 products are on board, and the brand is anchored by major product lines from Tyco and First Years. Tyco’s collection includes crib and nursery toys, soft toys and take-along toys. First Years’ line includes bottles, dishware, bath items and healthcare accessories. Other licensees include General Industries, Ohbaby, Owen Manufacturing, Playskool and Playtex.

-Sunbow takes over merchandising for The Tick

Beginning January 1997, Sunbow Entertainment takes over the domestic merchandising of The Tick for Fox Kids Worldwide. Plans for the merchandising program include developing the existing six-to-11 age group, as well as redirecting new merchandising to include the 18-to-34 young adult group. Current licensees include Fox Interactive and American Greeting Corporation. The Tick, developed by Sunbow Entertainment from a comic strip by Ben Edlund, currently airs Saturday mornings on Fox Children’s Network and Sunday evenings on Comedy Central. Sunbow takes over from Saban, which handled the merchandising during the negotiation period.

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