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Coolest brands among U.S. teens

Nike: named by 42% of teens*...
November 1, 1996

Nike: named by 42% of teens*

Levi’s: 15%

Calvin Klein: 11%

Sony: 9%

Gap: 9%

*2,018 demographically selected respondents ages 12 to 19

Source: The Teenage Marketing & Lifestyle Study, Spring 1996, Teenage Research Unlimited

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