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Licensees support Wallace and Gromit’s video debut

Nick Park's third installment of his clay animation series starring Wallace, the cheese-loving and distracted inventor, and his canine companion, Gromit, will make its debut on video with strong support from licensees....
October 1, 1996

Nick Park’s third installment of his clay animation series starring Wallace, the cheese-loving and distracted inventor, and his canine companion, Gromit, will make its debut on video with strong support from licensees.

A Close Shave, winner of the 1995 Academy Award for Best Animated Short Film, follows the Academy Award-winning The Wrong Trousers and the Oscar-nominated A Grand Day Out.

Currently, A Close Shave is on a national theatrical tour throughout the U.S., providing additional consumer awareness for the series.

Bantam Doubleday Books and Fox Kids Network have joined CBS/Fox and BBC Video for a consumer tie-in with the release. Bantam Doubleday currently carries three books about Wallace and Gromit, including two adaptations from Park’s shorts and a postcard book with images from all three films.

Bantam Doubleday will highlight the video selections on the back of its book jackets while CBS/Fox will include an insert card featuring the books in the new video releases. A Wallace and Gromit postcard has been created for retailers to distribute to their mailing lists. Additional products available include T-shirts, hats, calendars, coffee mugs and other gift items.

Fox Kids will participate in the promotion, airing 30-second TV spots over a two-week period, beginning October 15. Consumers can win videos and books. A four-color, full-page ad will also run in the Fox Kids Club magazine, Totally Kids.

When A Close Shave was shown on British television, it earned a 41 percent share of the total viewing audience.

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