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Bugs g’es to bat for Spalding

Warner Bros.' Looney Tunes characters will make their way onto sports equipment through a licensing deal with Spalding Sports Worldwide that involves the company's leisure products....
September 1, 1996

Warner Bros.’ Looney Tunes characters will make their way onto sports equipment through a licensing deal with Spalding Sports Worldwide that involves the company’s leisure products.

Spalding will be able to use such characters as Bugs Bunny, Daffy Duck and Wile E. Coyote on a wide range of its sports products such as football, basketball, baseball and tennis gear.

Spalding also plans to introduce a line of school products that will carry Looney Tune characters.

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