Scholastic Productions has partnered with Pepsi, Taco Bell, Frito-Lay and Hershey Chocolate for a multimillion-dollar marketing and cross-promotional campaign for the show. Goosebumps, which airs on Fox Children’s Network, will launch a national merchandise campaign on September 23 that will run until November1.
The promotion features the Goosebumps Thrillogy, a series of three mini-books that will be packaged in Frito-Lay products and offered by mail through Pepsi and Hershey brands (see page 11 of KidScreen’s August issue). The promotion will be supported by national and trade marketing campaigns that include network and syndicated television spots, 138 million product stuffers and coupons, print advertising, a national full-page free-standing-insert mailed to over 52 million households, over 30,000 point-of-sale displays, and promotional tie-ins with other licensed products.
Taco Bell is planning a six-week Goosebumps Kids Meal program that includes a set of Goosebumps toys.