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Bohbot introduces new strategy

Bohbot Entertainment has introduced a new programming strategy whereby one station per market will carry Bohbot properties, thus allowing the station to cross-promote various Bohbot programs. It also gives the station the potential of airing six days of Bohbot programming per...
August 1, 1996

Bohbot Entertainment has introduced a new programming strategy whereby one station per market will carry Bohbot properties, thus allowing the station to cross-promote various Bohbot programs. It also gives the station the potential of airing six days of Bohbot programming per week.

The concept of cross-promoting within a block of programming is something only the networks have been able to do, and now Bohbot aims to accomplish the same in children’s syndication, says John Hess, senior vice president of domestic distribution.

The Bohbot Kids Network is cleared in over 80 percent of the U.S.

The company’s 1996/97 lineup includes Amazin! Adventures Anthology, which features 12 animated programs. Also stripped for next season is The Mask. Amazin! Adventures Sunday will return for its fifth season, featuring shows Princess Gwenevere And The Jewel Riders, Skysurfer Strike Force, Street Sharks and the new Captain Simian & The Space Monkeys.

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