Marvin Melnikoff, vice president of licensing and sponsor relations for The Franklin Mint, is the newest recipient of the Licensing Industry Merchandisers’ Association (LIMA) Hall of Fame Award.
Melnikoff first joined the Philadelphia, Pennsylvania-based Franklin Mint, a direct-response marketer of collectibles and personal luxury items, in 1972. In his current role, he develops and maintains licensing programs with museums, national and international associations, major corporations, movie studios, artists and celebrities.
The LIMA Hall of Fame honors individuals who have participated in the licensing business for a decade or longer and have exhibited professionalism, integrity and dedication in their work. Melnikoff was inducted at LIMA’s annual gala on June 26 at the New York Hilton.