News

Tesco launches Tom and Cherries

LONDON: In what is being viewed as a first for the U.K. licensing industry, produce supplier Wight Salads is producing a new product called Tom and Cherries, consisting of small cherry tomat'es in a tube that features cartoon cat and mouse...
June 1, 1996

LONDON: In what is being viewed as a first for the U.K. licensing industry, produce supplier Wight Salads is producing a new product called Tom and Cherries, consisting of small cherry tomat’es in a tube that features cartoon cat and mouse characters Tom and Jerry.

The products are distributed through all Tesco stores and are being positioned as a healthy snack alternative for kids.

Licensing was handled by The Copyright Promotions Licensing Group.

About The Author

Menu

Brand Menu