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MTM pushes two shows

MTM Entertainment has launched worldwide licensing and merchandising campaigns for two of its new TV series, through MTM's newly formed consumer products division....
June 1, 1996

MTM Entertainment has launched worldwide licensing and merchandising campaigns for two of its new TV series, through MTM’s newly formed consumer products division.

The shows are: Bailey Kipper’s P.O.V., a video diary series set to launch this fall as part of CBS’s Saturday morning lineup; and The Cape, a one-hour action drama that debuts this fall in first-run syndication in the U.S. and international territories.

The Bailey Kipper’s P.O.V. campaign will capitalize on the technology element in the show to develop such spin-off products as hand-held and interactive games, novelizations, technology driven toy lines and kids’ accessories.

The Cape, which looks at the lives of astronauts, will see spin-off CD-ROMs, apparel, toy and promotional tie-ins, as well as a potential publishing component that may develop from the show’s personal story lines.

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