Bohbot Entertainment & Media has launched national promotional tie-ins to Princess Gwenevere and the Jewel Riders and Skysurfer Strike Force.
Outer Circle’s Arctic Zone lunch box brand will use both shows as part of a back-to-school promotion and Empire Berol will feature Princess Gwenevere on its FUNd’Mentals School Supply Box.
Also, the national seafood chain Long John Silver will launch a national kids meal promotion this summer targeting boys and girls.
Upper Deck will insert a Princess Gwenevere sticker card and a mail-in rebate for trading cards. LIVE Entertainment will insert a $6 mail-in rebate offer for Skysurfer Strike Force home videos.
The properties will appear on free-standing displays in such key retail outlets as Wal-Mart, K-Mart, Kroger, Winn Dixie, Walgreens and Osco.
Other promotional partners include Dole Fruit Salad, Kraft Handi-Snacks, Oscar Mayer, Everready Batteries, Hormel Kids Kitchen, Papermate Pens, Jelly Belly and Mondo Fruit Squeeze drinks. One million Arctic Zone products will carry the coupons and samples.
The Empire Berol promotion, running from April to December, carries promotional tie-ins from Nabisco Cream of Wheat for Kids, Reddi Wip, Random House Books, 3M Kids Bandages, Broderbund Software for Kids, GE Night Lights for Kids and FUNd’Mentals school supplies.