Nelvana Marketing, the Los Angeles-based licensing subsidiary of Nelvana, has launched a wide-ranging licensing campaign around the television series Secrets of the Cryptkeeper’s Haunted House.
The show will begin airing on CBS’s Saturday morning kids lineup this fall.
The live-action Cryptkeeper is already a major licensing franchise and the subject of a continuing TV series on HBO and Fox.
The Nelvana licensing program will position Cryptkeeper in board games, figures, accessories, gifts, novelties and back-to-school items.
Nelvana has also developed licenses for a new line of Cryptkeeper Halloween accessories, as well as paper goods and collectible figures.
Secrets of the Cryptkeeper’s Haunted House is an adventure game show that has two teams of two kids competing through questions, riddles and physical challenges as they try to unlock as many of the Cryptkeeper’s secrets as they can.