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Video to build character

About 2,000 schools, youth centers and civic organizations across the U.S. hosted screenings of Kids for Character, a 60-minute video featuring Tom Selleck that is aimed at teaching kids the difference between right and wrong....
May 1, 1996

About 2,000 schools, youth centers and civic organizations across the U.S. hosted screenings of Kids for Character, a 60-minute video featuring Tom Selleck that is aimed at teaching kids the difference between right and wrong.

Produced by Universal Studios Florida for the Character Counts! Coalition, a partnership of 100 educational and youth-serving organizations, the video incorporates 30 of the most popular characters in children’s television and literature.

The characters in the video teach viewers the ‘six pillars of character’: trustworthiness, respect, responsibility, fairness, caring and citizenship.

Michael Josephson, founder of the coalition, says the video is the centerpiece of a campaign to combat declining values in America.

‘On its own, the video would be a best seller, but with the active promotional support of member organizations, it may well be the highest-selling children’s video ever. We want to get it into every home with young children.’

The video comes with a 32-page activity booklet. It was released in late April, and is being distributed in the U.S. and Canada by Richardson, Texas-based Lyrick Studios.

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