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A three-year toy pact

The giants of the toy and entertainment industries, Mattel and Walt Disney, are said to have signed an exclusive three-year deal for Disney's film and television properties....
May 1, 1996

The giants of the toy and entertainment industries, Mattel and Walt Disney, are said to have signed an exclusive three-year deal for Disney’s film and television properties.

Mattel and Disney have combined on major licensed toy successes in recent years, including such box-office and related toy hits as The Lion King, Pocahontas and Aladdin.

The agreement, which is said to begin in 1997 with the release of Disney’s much-anticipated animated feature film Hercules, comes at a time when Disney has also entered talks of an exclusive arrangement with global fast food chain McDonald’s Restaurants (see page 6).

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