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Warner Bros.’ new look

Warner Bros. Consumer Products has created new art programs for the 76 North American licensees who have signed on to its upcoming feature Space Jam....
May 1, 1996

Warner Bros. Consumer Products has created new art programs for the 76 North American licensees who have signed on to its upcoming feature Space Jam.

The licensees cover a wide variety of categories including apparel, accessories, games, housewares, video games and publishing. Playmates and WB Toys have also created a line of Space Jam toys.

The movie which brings together Looney Tunes characters such as Bugs Bunny, Daffy Duck and Porky Pig, a variety of new characters and NBA basketball star Michael Jordan is scheduled for release November 15.

Licensed merchandise and new characters from the movie will begin appearing at mass-market retail outlets in September.

In other news, Warner Bros. Consumer Products will be unveiling its WB Sport brand logo, promoting the company’s new sports licensing division, at Licensing ’96 in New York. The show runs June 25 to 27.

The division was created to develop and market merchandising and promotional programs initially involving six athletes represented by Falk Associates Management Enterprises.

They include Patrick Ewing of the New York Knicks, Juwan Howard of the Washington Bullets, Bryant Reeves of the Vancouver Grizzlies, Glen Rice and Tyrone Bogues of the Charlotte Hornets, and Bobby Hurley of the Sacramento Kings.

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