Post Honeycomb Cereal and the Sci-Fi Channel have teamed up in a special sweepstakes in which viewers can win a trip to South Dakota’s Mount Rushmore in a promotion to help build awareness of the channel’s Journey to the Centre of the Earth show.
Billed as a chance to win a ‘journey to the centre’ of the United States, the on-air promotion ties in with Post Honeycomb’s commercial creative that airs through the first three weeks of April.
One grand prize winner wins a week-long trip for up to four people.
Journey to the Centre of the Earth airs on the Sci-Fi Channel’s Animation Station, which is telecast Monday through Friday mornings.
The Sci-Fi Channel, a USA Network, is seen in more than 27 million homes.