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Hasbro g’es wild

Hasbro Interactive Worldwide of Beverly, Massachusetts, is getting back to nature with its first licensed property acquisition. In February, the newest six months old Hasbro unit became the exclusive CD-ROM partner for the Kratts' Creatures wildlife adventure series, which will launch...
April 1, 1996

Hasbro Interactive Worldwide of Beverly, Massachusetts, is getting back to nature with its first licensed property acquisition. In February, the newest six months old Hasbro unit became the exclusive CD-ROM partner for the Kratts’ Creatures wildlife adventure series, which will launch nationwide in the U.S. on PBS on June 3 (see page 30). The program’s combination of original wildlife footage, animation and live action makes it ‘an ideal CD-ROM property,’ says Felicia Palmer, media relations liaison with New York-based Momentum Partners, Kratts’ Creatures’ licensing agency. The CD-ROM, like the show, will be targeted at children five to 10, and Hasbro expects to bring it out in early 1997. Hasbro joins a team of three other licensees: Scholastic will develop 18 books, one of its largest commitments ever to an unaired TV series, PolyGram Video will produce 12 titles, and Unique Industries will make a paper and party-goods line.

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