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Site seeing: Warner Brothers www.warnerbros.com

This site is an iceberg: Tidy, silent, and just waiting for you to run into it, so that you realize just how formidable it really is. Cool....
March 1, 1996

This site is an iceberg: Tidy, silent, and just waiting for you to run into it, so that you realize just how formidable it really is. Cool.

Looking for a funky web site? Uhm, you’re in the wrong place. A quick look around tells you that this is a launch pad to other sites, but the breadth of its content makes it wicked. TV, movies, comics, a store and a kids section-as a takeoff point, it puts Canaveral to shame.

From a kid’s perspective, it’s got several bases covered: WB animation, music artists, DC Comics (see the S7 Web site review in KidScreen’s February issue), the Ace and Batman movies. Woohooo, even the most stubborn youngster finds something interesting.

The site leverages the enormity of the subject matter by offering up a ton of alternatives. Rather than being too specialized, it offers a ton of variety. It easily satisfies the second rule of youth marketing: Have something to offer. (The first? GET THEIR ATTENTION!!)

No identity crisis here because this site knows what it d’es best. It offers up the meat of its other sites. There’s no posing, c’ercing, bullying, or being too hip because the visitor makes the choice. The site d’es its thing and the users do theirs. Seamless.

Quirks? Besides offering an elderly version of Netscape, the site is just a bit too easy to forget, so it smacks right into ‘how do you get them back?’ Outta site, outta mind. It needs stronger return links so that check-in before blast-off becomes a habit.

Youth today suffer more from boredom than short attention spans, hence the need to focus on interaction, dialogue, and constant updates. Sites need to be compelling and regular, like breakfast.

The standout qualities are definitely its cleanliness and simplicity. You always know where you are, what’s available, and where you can go next. Nice big highlights at the top of the page, and no clutter make navigating a cinch.

Awesome potential lies in the Stores section with its nifty Web cards-Web postcards that you can e-mail to anybody. These things are dope, but get less attention than a middle child!! This is Animaniac crazy for sure.

No fuss, no muss.

Overall rating: stealthy (8 out of 10).

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