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USA Networks now in comsumer products

The USA Networks USA and Sci-Fi Channel has created a new division to explore opportunities in consumer products, new media and consumer promotion....
March 1, 1996

The USA Networks USA and Sci-Fi Channel has created a new division to explore opportunities in consumer products, new media and consumer promotion.

Overseeing the division is Ellen Kaye who was promoted from vice president, advertising and promotion to the newly created position of VP, enterprises, USA Networks.

The company wants to build its USA Network and Sci-Fi Channel brands in other media and consumer products.

Kaye, a 12-year veteran of USA Networks, will report to Andrew Besch, senior vice-president marketing and Douglas Hamilton, chief financial officer.

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