- Creative Wonders of San Mateo, California, is preparing preschoolers for kindergarten with the help of Sesame Street: Get Set to Learn!.
Guy Smiley, Sesame Street’s game-show host, is the master of ceremonies as kids complete five different games. The games involve 25 skills, from identifying colors to adding and subtracting.
Creative Wonders is releasing the Windows product in the U.S., Canada and Australia this month, with plans to enter the U.K., Germany and Japan.
- Ocean of America, located in San Jose, California, unites two brands its Craftpax craft tutorials and its Kids Theater electronic book series in a five-title pack called the Kids Theater Series Activity Pack.
The games are targeted at kids three to 10, and are intended to entertain, as well as teach comprehension skills.
Brilliant Interactive Ideas of Australia produced the pack, representing its first work with Ocean, and will develop at least two other titles.
GTE Entertainment of Carlsbad, California, is distributing the product in the U.S. and Canada.
- Los Angeles-based Philips Media Software pits wind-up toys in a head-to-head battle in Gearheads, produced by R/GA Interactive of New York.
Targeted at kids 12-plus and adults, the game combines quick play and strategy. The two players each fill a toy box with the 12 different toys. The first player to send 21 gearheads across the playing surface a linoleum kitchen floor, ice, a toy factory and a garden is the winner.
The Windows version is currently launching in the U.S., Canada, the U.K., Australia and Asia, with a Mac version to follow next month.
- Her Interactive, based in Albuquerque, New Mexico, is rolling out a major marketing blitz in the U.S. to support the launch of its first title, McKenzie & Co., for girls age 10-plus.
Because girls’ interest in computers drops in the teen years, Her Interactive is attempting to reach them through the magazines they read and the stores they visit.
The campaign kicked off with ads in several teen magazines, and a sweepstakes at Sassaby Cosmetics displays in 1,800 Wal-Mart stores starts this month. A mall tour featuring four bands, a brochure distributed with N.E. Waz clothing, and a tie-in with Sam & Libby Shoes are also planned for later this year.
The 5-CD entertainment game, which came out last November, is available in the U.S., Canada and the U.K.