The Natural History Museum of Los Angeles recently unveiled its new Flintstones interactive dinosaur exhibit.
‘The Flintstones’ Din-o-scovery,’ created to commemorate the 35th anniversary of Hanna-Barbera’s cartoon, The Flintstones, runs through 1996. The exhibit targets 4 to 12 year olds and uses the cartoon characters ‘to make prehistory more fun and memorable,’ according to Josh Romm, Hanna-Barbera’s director of marketing.
For example, the ‘Geologic Time Station’ illustrates the concept that unlike the fantasy world of Fred and Wilma, dinosaurs did not c’exist with humans. ‘Dino Data’ provides answers to the most frequently asked dinosaur questions, such as what dinosaurs weighed in comparison to people, and gives children the chance to build their own dinosaurs.
Two Flintstones’ licensees, Kid Rhino, a division of L.A.-based Rhino Records, and Kraft, makers of Post’s Pebbles breakfast cereal, are planning individual promotions around the exhibit that involve redeeming proofs-of-purchase for reduced admission fees to the museum.
Also, Hanna-Barbera Cartoons recently announced the top 10 winners in the third annual Hanna-Barbera Storyboard Talent Search. The announcement, made at a reception held at the Los Angeles animation gallery Name That Toon, included 26-year-old winner John Bloom, a freelance art director for Frazier Gajewski & Associates, a New York advertising agency. Bloom, a self-taught animator from Hamburg, New York, submitted the storyboard, If I Were a Dog, about a cat who believes dogs get more respect.
Nearly 700 storyboards were judged by 38 animation industry professionals. Fred Seibert, president of Hanna-Barbera Cartoons, calls the contest ‘a continuing outreach to talent around the world.’