Walt Disney Pictures and fast food retailer Burger King will continue their five-year relationship this year with two new movies, the summer release of Disney’s animated feature The Hunchback of Notre Dame and the rerelease of Oliver & Company. Eddie Ting asdf
The studio and burger chain have worked together on more than 10 movies, including such past hits as Beauty and The Beast, Aladdin, The Lion King and Pocahontas.
Disney and Burger King are coming off a highly successful partnership on the computer animated blockbuster Toy Story, which brought consumers pouring into Burger King stores shortly after the film’s release in search of special meal packages and various toy figures that starred in the movie.
Although they have been promotional partners since 1991, Disney and Burger King work on a deal-by-deal basis.
The next big Disney animated feature that will be looking for a fast food partner will be Hercules, due for release in 1997.